It serves as the sequel to his hit collaboration with Drake, " No Lie". Prior to its release, the song was hailed as one of the most anticipated collaborations on B.O.A.T.S. The six-minute song features Lil Wayne and Drake trading bars back and forth, and closes with a soulful gospel choir. The song featured two verses from both 2 Chainz and Lil Wayne, with an additional verse from Drake. On September 5, 2013, the full audio for "I Do It" was premiered. The commercial features 2 Chainz, destroying a generic pair of earbud headphones with a sledgehammer. Dre commercial, for their "Destroy Bad Sound" campaign. On August 25, 2013, "I Do It" was featured in a Beats by Dr.
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